MS Betting Big – Again

One of the interesting lines I picked up from Microsoft’s announcement that RSS will be integrated into IE7 and Longhorn – they were Betting Big on RSS.

That’s a big statement from Microsoft. They don’t say it often – probably about every 5 years. Previous Big Bets have been The Internet, Security and XBox.

RSS will no doubt be a huge part of the way we deal with computers in the near to long term future.

Since I installed the Desktop Sidebar with its integrated RSS aggregator, it has completely changed they was I surf the web. A common story among anyone else who has explored RSS.

I think RSS will eventually evolve to a point where most people dont know they are using it. And that will be a good thing. Services will just use RSS, and people will just use those services because they are simple and they work. Few “users” will care what is behind it all.

RSS could indeed be The Main Reason why people will upgrade to Longhorn ! Certainly no-one seems to fussed with the announced features so far. Not when most of them can already be added on to XP with a minimum of fuss.

Including my Desktop Sidebar. It’s a brilliant tool and I love it – but its a free add-on for XP and it works today. I don’t need to wait another 18 months for to pay for Longhorn to get it.

An interesting thought: What would have happened if Microsoft were “on time” with Longhorn and were releasing it now? RSS wouldn’t have made it – just as Windows 95 missed out on the internet because it shipped just as it was taking off.

Longhorn would have shipped without native support for probably the most important bit of technology emerging today. Everyone would then be complaining and waiting impatiently for Longhorn Mk II.

Sometimes you win…